Social media marketing explained
Everyone talks about social media today! If you run a business, you're probably wondering if SM will help grow your profit. I feel for you; I don't want to waste my precious time either. So, why should you invest your energy into social media marketing?
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First, it gives you the chance to amplify your content. If your business relies on online sales, your website content plays a crucial part. But content in itself won't do your business any good, unless it is shared by others. This is one of the key reasons why SM sites were created.
Social media also gives you the opportunity to stand out from the crowd. If you are an industry expert, people will notice you, and will start following you. Think about it for a second: you don't need to spend thousands of dollars to show up on local TV for a few minutes, and thus establish yourself as an authority, because you can achieve similar results by impressing your Facebook and Twitter audience.
SM sites will also help you increase the number of business connections. LinkedIn is by far the king here, and it is unstoppable. Through social media, you are able to connect with top-level CEOs and other people who wouldn't necessarily bother to invite you in their offices in real life.
Social media allows you to spread out news about your company throughout the entire world. Yes, you can do that even if you run a small local store!
I hope that you will start using Facebook, Twitter and LinkedIn to grow your network and business. Hopefully, this droplet has provided enough information to motivate you.